Facebook recently released a statement denying that it is “gaming” its news feed against posts written by advertisers. The social media giant claims that it merely promotes messages that receive a high level of interaction from users, as opposed to ones users are not interested in.
However, if you’ve been paying close attention to your Facebook news feed, you may have noticed that you’re not seeing many posts from any of the pages that you’ve “liked.” This would be because Facebook is doing the exact “gaming” that it denies. Since recent updates, Facebook pushes a brand’s updates to only about 15 percent of that brand’s followers. The only way to reach them all: paying up.
Read the full article by BGT’s Andrea Fishman, Facebook Stole Your Fans - and Wants a Ransom to Get Them Back, to learn about what this could mean for your business’ Facebook page.