Imagine walking into a store and asking a sales associate for help selecting a sweater, only to be told they couldn’t assist you unless you made a purchase first. Ridiculous, right? Yet, a lot of retailers look only at actual purchases to determine peoples’ interests despite the fact we give all sorts of clues about our interests far beyond the “buy” button. The way we see it, following those clues is just good customer service.
Originally posted on the Baynote blog.