Make no mistake: Selling online is hard work. With statistics reporting that up to 75 percent of all shopping carts are abandoned just before the sale is closed, it’s a miracle that most retailers haven’t been institutionalized. The good news? Personalization may be just what the doctor ordered. By providing a customized experience that identifies and addresses their in-the-moment needs, retailers can help shoppers go the distance, all the way to the checkout button.
Originally posted on the Baynote blog.