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Content Strategy for the Impossible Niche: A Simple Guide

Posted by Alexis Trinidad on October 21st, 2012 at 11:07 pm

How do you write for an almost-impossible niche?

Almost-impossible niches are those that demand expertise. Sooner or later, there will be clients that would come knocking on your door, asking for you to optimize their website. Later you found out that the niche it belongs to is complicated since the technical terms used in that certain area isn’t for the general public. I encountered the same problem recently, and I must say — it’s a tad lot burden for someone who’s oblivious that even such things exist.

As a content strategy nut, there should be no limits as to how you would attack a specific niche. It’s difficult to establish yourself in a niche that you simply do not have any idea of. Though there are guides that you can follow on how to be a “rock star” on just about any niche, it wouldn’t be fair if you can’t simply get your readers get even just the gist of what you’re talking about.

I did a research but I did not understand anything due to the complexity of the topic. I tried consulting a specialist, but the explanation is still too deep for my mind to understand. Am I plain stupid? I’m actually considering the following factors:

  • Audience Reach. If I can’t understand anything at all, who am I to explain it to a blog’s audience? Might as well give them a link to a business dictionary website instead of rewriting the thoughts for myself.
  • Content Complexity. Since my client’s industry requires a “true” expert, I should be able to carry off the information with ease to give my readers something thought-provoking; not just any information post that leaves an air of contemplation to the readers. I want to give them the idea I’m trying to convey; I do not want to add more confusion.
  • Content Caliber. Writing content should not be stuck to those lists of top whatnots. If you want to have subscribers and not mere readers, give them content that is worth reading, and not just a fleeting post of jam-packed information.
  • Content Profit. I don’t want to just get links out of a website. I want to generate leads and sales for my client. It’s real company stuff we’re talking about. Guest blogging isn’t just a material to get links. It’s a technique that you can utilize to build authority and gain the trust of your readers. If you’re just writing for the sake of filling up that 500-word space on a blog site, please close this window.

Most of these niches aren’t loved much by Google; and attacking the problem directly isn’t the safest way to get your client the results they want. Considering these factors, I struggled to come up with a strategy that may have been thought of other content strategists, but I want to share it for those who might have accidentally passed by this post. I’m making this as unperplexing as possible, so content strategy rookies like me can easily get the concept.

To start our little game, I’m taking binary options as our test subject.

If You Can’t Beat Them, Beat the Bush!

Beating around the bush is better if you’re a newbie in an expert-bound niche. Attack the indirect niches as you familiarize yourself. Instead of pondering on how can you explain something as perplexing as binary options, play with the indirect niches.

The keyphrase “binary options” belongs to a finance niche, laden with terminologies that are too perplexing for someone who did not even had a hint of finance in his or her undergraduate studies. To simplify this, brainstorm terms that relate to binary options.

These terms are strictly related to binary options. If we were to get more ideas for it, why not delve further for each category? Here are some samples of the titles you could write for this niche:

Binary Options Brainstorm Cloud

  • How To Join a Binary Option Trade
  • Blog Post on the Terminologies used in Binary Trading
  • Forex Trading Strategies (get a strategy for binary options)
  • Best Investments for the Holiday Season
  • Banc De Binary Affiliate Programs

However, with strategies, make sure you don’t get them all mixed up; search for strategies that are proven and tested. If you’re aiming to interview a personality, specialist, or expert in that field, make sure that they have enough credentials to back up their claims. “All your endorsements and testimonials must be real - don’t fake them,” brand consultant Martin Lindstrom clearly reiterated in his Positive Brandwashed guideline for brand ethics.

Content Curation: A Powerful Tool for Hard-Won Niches

If you’re having difficulties with writing content, might as well curate content related to the niche. Go to Google News and key in the keywords you need to write about. Subscribe to Google Alerts and get the latest feeds in your email. Follow the experts and check out what they’re up to. Get yourself prepared for any references that you might need to understand intricate words in the context. Visit websites that belong to the main niche where it falls to.

Use Your Secret Weapon

If you suppose that you already exhausted all resources available, why not use your own field of expertise? Promote it through your own niche. I’ll take this for an example; I’m more inclined to content niches instead of finance, so I’m inserting contextual links or citing the link as an example to pique the interest of the readers.

There is a tendency that one will click that link above, since finance-related things are always interesting for readers. Since they saw that “making money online” could be related to “binary options”, they will be curious and ask, “What is binary options anyway?” They’ll click the link, go to the website, and peruse through it to gain an idea on binary options. Not only did I draw forth your attention since it may be a new word to you, but I also gave the website some visitors. Nifty eh?

Writing content isn’t just about getting yourself published and promoting your website. Think about your readers, too. Before, writing an article is an avenue to inform people of what they do not know. With the proliferation of guest blogging and content marketing, the information you’ll find is entirely diluted; a lot of people have already written about the content you’re aiming at. What you should do is diversify your angle and give it a fresh façade.

Let us bring back the days where content is truly the king; not just a spam tyrant.

3 Responses to “Content Strategy for the Impossible Niche: A Simple Guide”

  1. I think working around the niche is a good way to start, especially if it's very technical and you're a little out of your depth. Broaden your approach so it's easier to come up with content topics AND you reach a wider audience.

    • Alexis Trinidad says:

      I'm actually asking people to slip out of their boundaries while trying to get a hold of their client's branding presentation for content. I do think that writing a content that's entirely related to the niche is a must, but some people just need a kick-start to their campaign.

  2. Alexis Trinidad says:

    Thanks Anisley! I'm living up this quote from Lindstrom's brand ethics guide: "Align perception with reality."

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