Amp Up Your Mobile Approach!
Posted By Kamal Kaur On October 19, 2012 @ 12:32 PM In Creative Best Practices, Emerging Platforms, Opinions, Wireless | 1 Comment
There’s no escaping the fact that mobile marketing and m-commerce are on the rise since 66% of smartphone owners use their phone to aid them when shopping[i]  and 25% of smartphone owners said have made purchases on their phone in the last week[ii] . Advertisers need to make sure they are up to speed on the best practices for mobile advertising and optimizing their web presence.
For those already on board with mobile advertising, make sure to run with Rich Media creative. Mobile is all about engagement; so don’t be shy about using the native functions of the smartphone to engage consumers with your brand, products and offers.
Also, make sure ads are built in HTML5 when possible—this will lower the cost of creative and you will be able to run the ad on both mobile and display.
Outside of advertising on mobile platforms, there are two distinct ways for brands to better connect with mobile consumers—mobile optimized sites and branded apps. Any brand ignoring mobile optimization risks losing revenue as 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site and 57% of consumers will not recommend a business with a poorly designed mobile site[iii] . And, although users prefer to shop on the mobile web, apps are important too. This is especially true for retailers; 43% of mobile consumers have downloaded retail apps to shop[iv] . As mobile usage continues to grow, so will these numbers.
Developing a mobile marketing strategy can seem overwhelming. Some savvy mobile platforms will create alternatives to the above options as an added value if your creative development resources are limited. Instead of going without a mobile presence at all in Q4, partner with someone who can solve your cross-platform media needs. The efforts will keep your brand top of mind among mobile audiences and boost sales as m-commerce continues to skyrocket.
URLs in this post:
 [i]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_edn1
 [ii]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_edn2
 [iii]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_edn3
 [iv]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_edn4
 [i]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_ednref1
 [ii]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_ednref2
 [iii]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_ednref3
 IABALM 2012: http://www.iab.net/events_training/2012/alm/overview
 IAB: https://twitter.com/#%21/iab/status/174225109165424640
 [iv]: http://blog.radiumone.com/2012/10/11/amp-up-your-mobile-approach/#_ednref4
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