The best way to get the inside scoop on an iMedia Summit is through the tweets. You'll hear more in-depth insights in the upcoming interviews we've been filming, and when you send your team links to view the presentations. But for brevity and humor, these are the top tweets from Breakthrough day 1.
(Pardon the uneven cropping. There were hundreds to choose from, and I hand-picked each of these. In other news, our blogging tool needs a one-click option for highlighting tweets!)
For the record, my summary of the day is:
1. Know your audience
2. Don't app for app's sake
3. Know your audience
4. Good/bad mobile is a brand-loyalty game changer
5. Know your audience