Last week the Mobile Leaders Alliance kicked off MLA Sessions, an innovative new continued education series, in New York during this year's Advertising Week. The first iteration was an in-depth classroom on mobile planning that featured several tenured professionals leading sessions on Holistic Mobile Planning, Mobile Planning for Social Integration and Navigating Mobile Creativity.
With nearly three hours of curriculum, attendees walked away with a plethora of knowledge and thanks to our sponsor Eye - the innovators behind the location based service Amplify by Eye, enjoyed cocktails and networking at the After Sessions Cocktail Party with mobile leaders from: Mediavest, Fresh Digital, Disney, Chase, Travora and more.
The MLA, in conjunction with Eye, has just released a downloadable white paper that includes MLA Sessions Key Takeaways & Best Practices. This comprehensive document recaps the learnings and best practices discussed during the inaugural MLA Sessions. Download the white paper today and contact the MLA directly for more information on a customized Session for your business.