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Top Ten: When fan posts become the brand's most engaging content

Posted by Doug Schumacher on October 10th, 2012 at 3:56 pm

I've noted before how little impact fac posts have relative to brand content, in terms of engagement. This week seems to be something of a turning point for that trend. 3 brands had their most engaging post last week come from fans. Interestingly, they were all on the same subject. Breast Cancer Awareness. As there's a similar feel to the posts, it could be a coordinated effort by Susan G. Komen for the Cure, or some other organization. If so, that's an interesting phenom on it's own, as a way of leveraging another pages fans without falling into the spam category.

Whatever the case, it could be the indication of power moving to the fans. Of course, it's likely this wouldn't work week in and week out. It's also important to note that despite very high "Like" rates on these posts, there was zero sharing.

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One of three posts from fans gaining most engaging status last week

most engaging fan post

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2 Responses to “Top Ten: When fan posts become the brand's most engaging content”

  1. I think the greatest thing about social media is that it does put the power in the hands of the fans. Any single person with the right thought at the right time can capture the attention of thousands of people.

  2. Completely agree, Nick. And nicely stated.

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