Archive for October, 2012

How to drive holiday sales with direct marketing techniques

Posted by Dave Murrow on October 31st, 2012 at 1:50 pm

We're here - the 2012 holiday sales season. Are you ready for it?
The National Retail Federation is predicting holiday sales this year will grow 4.1 percent to $586.1 billion. That's compared to the 5.6 percent growth in 2011's actual holiday sales.
Actual 2012 holiday sales are determined by total retail industry sales generated in the past 61 days in November and December. That includes three more days in between Thanksgiving and Christmas this year, because of a quirk in the calendar, and the holidays of Thanksgiving, Christmas, Hanukkah and Kwanzaa.
So as a business manager, how will you use various marketing techniques to reach customers and drive sales during this ever-important holiday sales cycle? Your choices are more wide-ranging in 2012 than in past years. You can drive marketing messages through traditional marketing channels that have worked well in the past for your business. This could include direct mail, radio and/or TV ads, email marketing and display advertising.
Or you could try many of the new marketing avenues brought forth via social media. Sites like Facebook, Pinterest, Twitter, YouTube and others offer tantalizing opportunities for marketers to offer deep discounted items, timely sales, special promotions and more to a finely-tuned, online audience. Working... Read more

It’s the Business Objective, Stupid! Delivering Results Using Social and Mobile

Posted by Kristin Hambelton on October 31st, 2012 at 1:20 pm

There is a lot of hype around mobile and social marketing. Nearly every day, marketers hear about, talk about or read about the importance of mobile and social as part of an effective marketing mix. But how and where to get started still remain open questions for many of today’s marketers.

Halloween: The Celebration of Dramatic Re-Branding

Posted by Christoph Babka on October 31st, 2012 at 7:00 am

Go into any Halloween superstore and you’ll find a plethora of packaged costumes, cheaply constructed and relatively affordable. Inside each plastic satchel is the promise of transformation – for one night you can become Freddy Kruger, Alice in Wonderland, or even Snooki. On All Hallow’s Eve you’re given permission to tap into a latent dimension of your psyche, and express your hidden desire to be scary, funny, or sexy.
In the context of advertising, Halloween is an individual’s opportunity for disruptive rebranding.
364 days a year you present yourself to the world within the fixed parameters of your personality and identity. Some days you’re more pleasant than others, but unless you’re bipolar or suffer from multiple personality syndrome your identity typically falls within a specific predictable range.
The same hold true for brands.
While Oreo exuberantly celebrates its 100th anniversary and even releases a candy corn flavored cookie for Halloween, it steadfastly maintains its core identity. According to Becky Tousey, Kraft Foods’ corporate archivist, the brand’s message has maintained a consistent theme throughout the years. Tousey told ABC News: "The focus of advertising was on the fun of eating Oreos, the fun of the parts of the Oreo. It has that theme of the enjoyment – the twisting, the... Read more

5 secrets to boost Brand LOVE in your target audience

Posted by Tanvi Bhatt on October 30th, 2012 at 11:25 pm

We love some Brands, We hate some Brands, and we couldn't be bothered by some.
What is that compelling factor of these Brands that evokes such strong emotions within us?
What is it that they are doing fabulously or where are they taking the fall?
What is the secret that some Brands know of, and most others are still struggling to discover?

It is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some Brands know how to move these hearts, to not only live there, but also dominate their minds-forever. These are the Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist.
The secret that these people or brands or now-a-days people brands know of, is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to evoke such emotions in your audience, that fill them up... Read more

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis

Posted by Amy Kauffman on October 30th, 2012 at 3:34 pm

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