The OneStar Foundation, a preeminent state-wide organization based in Austin, TX providing resources for the entire nonprofit sector recently abandoned old, cumbersome technology to better serve its public. The shift is one that sets an ambitious tone for outreach and opens up increased opportunities for all nonprofits in the state.
This week One Star announced the launch of an updated, redesigned web site and a refreshed brand image through a partnership with Austin-based HMG Creative to further initiatives for nonprofits in Texas.
OneStar Foundation connects faith-based and community organizations, businesses, government and foundations to resources and information about the nonprofit sector as well as facilitating public-private partnerships to drive community solutions and ultimately, build a better Texas.
In efforts to stay ahead of technology and better serve its audience, OneStar Foundation and HMG Creative partnered for the robust rebranding and web development project.
“We conducted several interviews but selected HMG Creative because we wanted the best end-product possible; we believe that their services will result in a long-term advantage,” said Elizabeth Darling, President and CEO of OneStar Foundation. “Among many requirements and expectations that are necessary to be a leader in our sector, the most important are an easy-to-manage web platform and an impressive brand image, HMG gave us exactly that.”
HMG Creative increased site functionality, accessibility to information and updated the overall look and feel of the brand to connect with OneStar Foundation’s central audience. With a refreshed online image and updated technology, OneStar Foundation can further their mission of educating, connecting and providing resources to build a stronger nonprofit sector in Texas.
OneStar Foundation’s thrive for innovation continues with the launch of the Texas Connector, an online nonprofit mapping tool which boasts the most comprehensive nonprofit statewide database of any state in the country. Texasconnects.org goes live today, after its debut at the Texas Nonprofit Summit (www.texasnonprofitsummit.org) in Austin.