Infographic: Helping Digital Marketing Serve "The Right Impression"
Posted By James Lamberti On September 11, 2012 @ 9:21 PM In Ad Networks, Ad Serving, Creative Best Practices, Media Planning & Buying, Targeting | 1 Comment
Forrester predicts  that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.
Here is a fun infographic  asking the digital media world "Are you serving the right impression?"
URLs in this post:
 Image: http://blogs.imediaconnection.com/files/2012/09/41st_impressions_final.jpeg
 predicts: http://www.forrester.com/Mobile+Commerce+Forecast+2011+To+2016/fulltext/-/E-RES58616?docid=58616
 infographic: http://blog.adtruth.com/know-your-audience-know-their-device-serve-the-right-impression/
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