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Infographic: Helping Digital Marketing Serve "The Right Impression"

Posted by James Lamberti on September 11th, 2012 at 9:21 pm

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

Here is a fun infographic asking the digital media world  "Are you serving the right impression?"

One Response to “Infographic: Helping Digital Marketing Serve "The Right Impression"”

  1. Arjun K M says:

    Good infographic James. It's all about impression. And it depends upon the business how they engage with their customers. There is an interesting video by Infosys BrandEdge about digital marketing. Thye've simplified the digital marketing to a great extent.

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