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Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm

Dorrian_Porter_headshotIs Foursquare upping its game?

Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)

Jonathan_becherBut as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.

In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.

Jordan AtlasIn part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.

SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)

>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<

(Approx 5:40)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

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