Emerging Platforms Opinions Targeting

Mobile Lead Generation, Still Evolving

Posted by Dinesh Boaz on July 27th, 2012 at 8:06 am

Earlier this week I had the pleasure of speaking on the Mobile Lead Gen panel at LeadsCon. The panel reminded me again of the excitement and potential of our industry as I spoke to a packed large ballroom at the Hilton along with other panelists from the industry, Akeel Haider from CUNet, Mark Roth from OfferMobi and our moderator David Rodnitzky from PPC Associates. We discussed how our clients are utilizing mobile for lead generation and some of the trends and approaches we see as effective.

One of the biggest takeaways from the session was that mobile is still evolving and it’s important that clients are assessing their individual needs and goals for an effective mobile marketing campaign. While clients may have certain ways of making email, search and display work for them, mobile is a very unique channel in its own right. Any marketer taking on mobile advertising needs to setup unique creative, emphasize the value proposition and call to action and keep the lead form very straight forward in order to encourage a conversion. We also discussed the importance of targeting with mobile in order to maintain a base of high quality leads.

The LeadsCon panel discussion opened up a lot of great ideas and I look forward to continuing to be a part of a very exciting channel that has a lot of potential for 2012.

2 Responses to “Mobile Lead Generation, Still Evolving”

  1. Kevin Cowen says:

    I agree with what is being said here, and there are stil other factors. Not every vertical is going to work, and this is important to understand. When the user is on the go, not every vertical will appeal to them. In addition, the form on the phone should be concise, and a different version of the web offer. In addition, different landing pages should be tested to see what works best.

  2. Eugen Ilie says:

    The mobile traffic is growing and the crazy part is that most companies buy leads where the customers fill out applications on their mobile devices, but they have no way to convert them into a sale - the buyer's confirmation pages are not "mobile optimized".
    The growth in mobile is faster than most companies can react, and they are going to lose critical conversions. So you can specifically target mobile and grow your business (or trying to stay afloat), but companies should not forget that lower conversion rates experienced recently could be attributed to the lack of mobile optimization on their sites.

Leave a comment