Creative Best Practices Emerging Platforms Opinions Search Social Media Websites

Top 4 Reasons Your Business Needs A Mobile Site

Posted by Amy Kauffman on July 11th, 2012 at 11:49 am

Everywhere you look someone is texting, tweeting, emailing, looking up a product or Googling on their phone. In fact, 91 percent of all US citizens have a mobile device within reach 24/7. This is why many companies are contemplating launching a mobile site, if they haven’t already.

Surprisingly it seems even more business owners debate the value of having a second site when their traditional site can open up on a smartphone browser “just fine” and may be reluctant to spend the extra money on something they don't deem as "broken." Well, with over 100 million smartphone users in the US alone and half of all search being performed on a mobile device, the value and necessity for a mobile web site is higher than ever.

Simply put: Search, social and mobile all go hand-in-hand (pun, intended).

Below are The Top Four Reasons You Need to Launch a Mobile Site:

1. Content Prioritization

- Mobile browsing is all about an easy, accessible experience. In comparison to desktop web sites (which usually contain a wide range of content and information) mobile sites include only the most crucial time- and location-specific functions and features. Traditional websites are too content-heavy, complicated and usually not relevant for practical mobile use.

- Traditional websites simply can’t give mobile users what they need. They are designed to be viewed on a computer screen instead of a mobile device. This means that regular websites, while still serve a purpose, are not effective for a mobile user with broken links and cluttered information. Too much chaos on a little screen equals high bounce rates and a negative response to your company.

2. Rank Higher in Search

- Because of their simplicity in nature, mobile websites have higher speed, making the visitor experience more pleasurable and this means increased relevancy to search engines.

- Mobile allows you to have the advantage of coming up higher in search engine results for local searches performed on mobile devices. This means that when people search for your type of product or service using their mobile device, you can show up higher in the results just because you have a mobile website.

3. Increased Conversions

- A mobile site makes it easier for on the go visitors to easily access information. Conversions increase as users can contact you with one-click calling, one-click email, and instant directions. This eliminates the need for your customers to take “extra steps” in order to contact or visit your business. In the age of instant information, an extra click could mean missed opportunities.

- Integrating social media platforms such as Facebook, Twitter, and YouTube with your mobile website is simple and will help retain your visitors and increase customer base and lead generation.

- Fact: Mobile coupons get 10 times the redemption rate of traditional coupons.

4. Friendly User Experience = Repeat Interaction

- Mobile sites help you attract both new and repeat customers by giving your business instant appeal when visitors land on your clean mobile site with all of the important information clearly and easily accessible.

- When users are successful in finding what they need while visiting a mobile website, they’re more likely to come back. When mobile users land on a website that is distorted, they quickly exit and make a mental note never to return.

Bottom-Line:

Your customers and potential customers are utilizing mobile for almost every aspect of their daily lives. To stay relevant and accessible you must adapt your web strategy to align with current mobile trends, which are only going to increase in use. Mobile gives you the advantage over your competitors; most of which are not yet leveraging the powerful benefits of mobile marketing.

Want to know how you can improve interaction with a mobile site? Let's connect! You deserve a new, sleek, very mobile interface.
@amykauffman

4 Responses to “Top 4 Reasons Your Business Needs A Mobile Site”

  1. Yes Amy you are right and we are agree with you.

    Its mobile devices trend then why not we have mobile websites same as currently we have web sites for desktop.

    Thanks for shring your thought.

  2. owen says:

    Here is a 5th and in my opinion the most important.

    There are more mobile devices sold then personal computers annually now. EVERYTHING is going mobile.

  3. This article fails to point out that most normal web sites can have a widget ( etc ) that can be turned on to do the same functions at (hold your breath) NO COST! ( I have a very nice geek)
    What I would find interesting is your views on these and how they rank with Google compared with using a custom mobile web site.
    One benefit I can see to using an add on to your main site is that if they want more info they can look at your whole site at a touch of a button - how quick and easy is that on a .mob site?
    I look forward to you enlightening me with your views

Leave a comment