"It's overwhelming." "I can't take it anymore." "Please, make it stop." No, these are not comments I've collected from people studying for their driver's license, cramming for the bar exam, or facing off against Rafael Nadal in a tennis match. These are comments I've heard from people who are trying to decide what social media channels to use. It can be an emotional choice, because our competitive human nature dictates that we must be good at everything, all at once. We like to multi-task, and we want to shine, but this all-or-nothing approach can spell disaster, or at least frustration, on the social media scene.
Let's walk through a process that will allow you to optimize your online experience, extend your reach, and still leave you some time to get some fresh air. To make this work, we have to go 'wide angle' for a moment.
Write down the answers to these three questions:
What kind of business do you want to create?
What would your ideal version of that look like?
How do you want to spend most of your time to realize that?
I want you to think beyond next week on these questions, envisioning where you will be six months... Read more