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8 SEO Benefits of Pinterest in your Web Presence

Posted by Krista LaRiviere on May 29th, 2012 at 8:00 am

PinterestJust when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Six months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search.

Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also share their pins on Facebook and Tweet them.

“Their own interests” may indeed include images that represent your brand. Pinning images is how your visitors, prospects, clients and fans want to visually socialize your organization.

The likes of GE and IBM are using Pinterest, proving that it is relevant to both B2C and B2B.

Here are eight SEO reasons to add Pinterest to your web presence and how to get started.

1. Google

Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Think of it as an opportunity to outrank a competitor for a keyword. If you are pinning on behalf of your organization, take the time to optimize Pinterest photo comments with important keyword phrases. If you have control over image file names when originally published, take the time to optimize photo descriptions for keywords as well.

2. Backlinks & Referrals

Every image pinned to a Board has a link back to its original published source. These are valuable backlinks and can provide referral traffic as well. Capitalize on this. Posting your product and service images and videos is a great place to start. However, keep in mind that it’s important to avoid being blatantly self-promotional - remember to provide value to your audience by sharing quality content that is relevant to their interests and worth liking, commenting on, and re-pinning.

3. The Pinterest Search Box

With millions of visitors to Pinterest every day, people are looking for brands via the Pinterest search box. Is your brand available? Does your Pinterest presence represent and reinforce your brand to a prospect who might be searching?

4. Web Presence

Pinterest is yet another web presence point. Simple as that. Just like Facebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.

5. Content

Pinterest is unique because it is the only social networking site focused solely on sharing images. You likely do not have to go far to find an inventory of photos, graphics and videos in your organization. For example, design and architecture firms have projects, real estate agents have listings, product companies have products, services companies such as vacation and leisure have snap shots of places, artists have art, sports-related companies have action shots, non-profits have people and places and event pictures, technology companies have conferences and infographics, and so on.

Get creative and start thinking about how to build your inventory of photos.

6. Social Signals

We know that social signals are factored into Google’s and Bing’s organic search algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.

7. Competitors

Your competitors are likely using Pinterest already. This is a grand enough reason to get started. But better yet, if they are not, you can take advantage of the situation and start building out your Pinterest presence before they do.

8. Pinterest is not going away in the near future.

In December 2011, the site became one of the top 10 largest social networking sites, according to Hitwise data, with 11 million total visits per week – this number increased to 21.5 million visits for the week ending January 28, 2012. According to Experian’s 2012 Digital Marketer: Benchmark and Trend Report, Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter, having surpassed LinkedIn.

And the Pinterest team is serious about their business. Recently they raised an additional $100 million from some noteworthy investors.

Getting Started

 
Getting started is rather straight-forward:

  1. Request an account by going to http://pinterest.com/. If you know someone who already has an account, ask for an invitation.
  2. Set up a Pinterest account for your business and reserve your main brand name.
  3. Be sure to connect your business account with your Twitter and Facebook accounts so you can share content across the social sites. When you pin an image you can also tweet it and share it.
  4. Add the Pinterest social icon to all your corporate web pages and blog pages.
  5. Add a Board and get busy pinning!

P.S. Please take a moment to follow gShift Labs on Pinterest. Thanks!

 

9 Responses to “8 SEO Benefits of Pinterest in your Web Presence”

  1. veganolo says:

    I've used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.

    The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    As I know currently pinterest is best for SEO for these reason:
    1. Once our website pinned it has 3 backlinks counts
    2. Google interest in social media signal so it will not tagged as links farm
    3. Currently pinterest links are dofollow even the image
    4. Even not support anchor text (except the url link), it's still perfect for placing our keywords in description. Google will READ it!!
    5. You need to ping the links of your pins to the to get your website increase in SEO
    6. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.

  2. Matthew Graczyk says:

    Pinterest is great for social bookmarking, but what about personal bookmarking - the bookmarks for the sites you visit over and over? I use iCrumz.com.

  3. June Harris says:

    I am not on Pinterest...but now I feel I'll have to be there. Nice to see some 'honest' comments for 'veganolo' about fiverr. Thanks for your well-explained reasons to be on Pinterest.

  4. Nick says:

    Useful features you described here.Pinterest ,may have potential like twitter.

  5. Aidan says:

    Pinterest links are Nofollow so will not help your rankings whatever you name your photo files?

  6. I think Pinterest is great for B2C sites, especially ones that work in visual niches like clothes, food, furniture, design and so forth. I'm still on the fence about how well Pinterest works for B2B companies that don't rely on a lot of images to drive business. I'm of the "it can't hurt" mindset.

  7. Hi Everyone our compay now its using Pinterest and we can find great ways to connected with our clients.

  8. Pinterest links are Nofollow so will not help your rankings whatever you name your photo files? Yes

  9. Pinterest potential like twitter or Facebook

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