At R2integrated, we often get a lot of questions on how Google looks at your site, what ranking signals should you or should you not focus/worry about. So, here’s a quick and dirty list to help get you started.
Archive for May, 2012
Years ago, a former marketing professor from the Gonzaga School of Business had given our class a few words of wisdom as we approached graduation weekend and were about to hit the pavement looking for jobs. He said, “Dress sharp, get yourself a nice pair of dress shoes, polish up your resume and invest a little in a quality set of business cards. It will set you apart from the competition.” If you think about it, everything he said has to do with the first impression we’d make as first time job hunters.
Recently, I reflected back on these words and realized that his advice still holds true, except that my resume has been replaced with an informational brochure. Yet it baffles me that as simple and straight forward as this advice might seem, I come across so many, yes, “crappy” business cards. Weeks or even months later as I’m thumbing through the pile of cards I’ve collected, the first thing I associate with the quality of the company, is the quality of their business card. Mainly because I don’t remember much and this is the only... Read more