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Hispanic smartphone experiences miss the mark

Posted by Lara Haehle on April 27th, 2012 at 1:26 pm

As a digital agency, we place a lot of focus on User and Customer Experience. From our recently released report with multicultural digital advertising agency Sensis, “Hispanic In-Store Mobile Experience: Social Shopping,” we have culled a few statistics about Hispanic shoppers who use smartphones. The primary finding from this study was that Hispanic shoppers are social shoppers, which means the mobile environments (typically targeted toward individuals) with which they interact at a higher rate than the general market is not friendly for their experience.

Let us know your personal experiences shopping with retail sites or apps - what improvements do you recommend?

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