Opinions

NewFront: Digitas

Posted by Katharine Panessidi on April 26th, 2012 at 2:13 pm

Attended the Digitas NewFront today with colleagues Gretchen Hyman and Bethany Simpson. It was a veritable who’s who in the digital and linear content world!

We heard from youtube "cewebrities" Michelle Phan, Elle & Blair Fowler. Actresses Kristin Chenoweth, Felicia Day, and Rashida Jones. Model and TV personality Heidi Klum. Designer Rebecca Minkoff. Andy Cohen from Bravo. And hosted by comedians Ali Wentworth (who was just at our iMoms event this week) and JB Smoove. I was blown away!

Major online and digital news presence: Piers Morgan, CNN and Adam Ostrow & Pete Cashmore of Mashable.

And as if that wasn’t enough, NewFront founding partners panel including Digitas, Hulu, YouTube, MSN, Yahoo, and AOL, moderated by IFC/Sundance President Evan Shapiro. Marketing powerhouses Xerox, J. Crew, Virgin Mobile USA.

A great mix of interesting, intriguing conversation, and NewFront Showcases of original content.

Some great quotes from the event:
Cheesiest quote – Michelle Phan, “Beauty is our spiritual birthright.”
Diego Scotti, CMO, J. Crew – “Increased reliance on metrics is decreasing the quality of content.”
Christa Carone, CMO, Xerox – “It’s not about the views. It’s about starting a conversation with clients.”
Michael Lazerow, Founder, Buddy Media – “We like flaws in our friends. We don’t like perfect people. Same goes for businesses and brands.”

LOTS of digital video content revealed this week at the NewFronts. So many fantastic options for brands to sponsor, create branded content and connect with their consumers.

I felt lucky to be in attendance! Rockin!

One Response to “NewFront: Digitas”

  1. Bethany Simpson says:

    An amazing day! And great coverage Katharine :) I also loved your PopSugar recap and pics: http://blogs.imediaconnection.com/blog/2012/04/24/newfronts-popsugar/

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