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Creativing :: Funny new media buzzword dictionary, content marketing case studies, and what Instagram means to Facebook

Posted by Doug Schumacher on April 12th, 2012 at 1:08 pm

Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

New Research: Americans Hate Social Media Promotions

Great point made here, drawing a distinction between companies ‘being social’ and ‘doing social’.

Via @jaybaer

What was it about Instagram that made it worth a $1B acquisition by Facebook?

This is really more about the mobile opportunity Facebook sees, and the value that data will bring to marketers.

Via Via @ckanal

7 Lessons From Content Marketing’s Greatest Hits

As the article says, lately it’s been almost impossible to not read something about the subject of content marketing. So let me add to those odds.

Via @juntajoe

The Digiday Dictionary: What It Really Means

Not sure what all the industry buzz-words ‘really’ mean? This gives you the meaning behind the meaning. (Funny stuff.)

Via @sweissman and @JackMarshall

Wisconsin Cheese Develops Global Following: Case Study

I really like the way they’re working to provide a comprehensive knowledge base on their subject. I’m not sure about spreading the brand across so many properties, as it’s really sub-branding, which always takes more marketing budget than getting a single brand across.

Experiment: “If Anyone Wants to Talk About Anything, Call Me” (or Text If You Prefer)

A human interest story around technology. I like how the writer delves into the fuzzier side of technology. Craig (the aforementioned writer) just joined HuffPo, and it looks like they’re giving him some nice territory to explore.

Via @ckanal

Sponsored Filters? How Facebook Could Monetize Instagram

Another view on what Facebook might do with Instagram.

Via @mcmains1965 and @kheussner

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