Despite working in digital, I'm a somewhat slow adopter. My Facebook profile is not Timelined and I've never "checked in" anywhere (nor would I EVER unless it was really cool and I wanted to show off aka the Oval Office, Mount Everest...Foamhenge...*) What can I say? I hate change and extra work. QR codes fall into both of those categories.
Back in November, when Sean X Cummings wrote his blockbuster "Why the QR code is failing," I cheered him on. Passing fad, I thought. When I saw a tech-obsessed friend struggling to scan a QR code in downtown Los Angeles, I smirked and thought, laaaaaame! And yet, in a manner true to the process of scanning a QR code -- repetition, frustration, and disappointment -- I was finally compelled to download a QR code scanner onto my phone.
I opened a pack of gum and saw a QR code next to the words "You have been chosen." I'm sure they all say that, I thought at first. But then, a tiny voice -- the QR code fairy?? Puck? -- whispered into my ear, "What if you've won some sort of chewing gum lottery?" I could use a couple hundred dollars, I thought,The only thing standing in my way is my Luddite obstinacy! [Plus laziness and a need to change my iTunes password that I forgot -- Ed.]
And thus, the scanner was downloaded. I didn't win any money -- just a video with that bald guy from Lost that I couldn't figure out how to get sound for. Thwarted again! Things are different now though. I liked the QR codes piece Chloe wrote, "14 intriguing ways to use QR codes," for example (except for the Victoria's Secret one that I thought was sexist). I'll probably scan another QR code in the hopes that I will win money (the flame of hope burns eternal).
Fortunately, the hole of dislike left from suddenly not hating QR codes is quickly filling with the excellently coined "charity trolling" (Homeless hotspots anyone?)
NOTE: This post by no means implies I will stop enjoying WTF QR Codes...