Facebook is launching Timeline for brands to establish a stronger relationship between brands and consumers.
Through real-time sharing and the Timeline, Facebook is continuing its path to a more integrated and personal Web. New features include everything from branding opportunities to customer service functionality. What does this mean for your business?
Below are five Facebook Timeline features that affect the way brands communicate and how marketers can use the new functionality.
- Milestones
- Customer Service Functionality with Messages
- Facebook Apps & Tabs
- Timeline Favors Visual Content
- Pinned Posts
Marketers should leverage the new timeline for brands in order to better connect with consumers. Facebook is allowing brands to have a grace period to make updates to their Timeline before March 30, 2012. Before pushing Timeline live, review past posts, highlight the best photos and comments and hide anything that might seem out of place. In addition, make sure your page’s privacy and security preferences are up to date as new preferences have been added. Finally, have fun! Timeline is a great way to humanize your brand by sharing a part of your history.
Timeline actually makes much more sense for a brand than an individual. The purpose of Timeline is to highlight the history as much as the present. This information can be useful for followers that want to learn more about your business before purchasing a product or hiring you.