Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Facebook Profiles Found to Predict Job Performance
A fascinating study. What I really like about this, and the use of social media data for insight in general, is that social media is probably the most natural, thorough, and easily observable behavioral clues we send out. The fact that the Facebook page observations were then mapped back to offline world performance of the subjects brings a lot of validation to the findings.
Via @Aerocles
Point guard fundamentals of Jeremy Lin
This is a great way to use graphics to demonstrate the game of basketball.
Via @SethGrimes
The Most Bizarre Direct Mail Tests in History
A quick and funny read.
Via @KentHuffman
How Facebook Can Improve Upon It’s “F” Grade in F-Commerce
Excellent overview on the state of Facebook commerce, and the UX challenges that need to be solved. (If you read Creativing regularly, you know I’m a fan of Augie Ray’s writing.)
Via @augieray
Content, The Heart and Soul of Your Online Brand
How a men’s clothing store used content development to impressively grow their brand. I love that they hired the editor of the British Esquire to drive their content. This is really smart stuff for anyone interested in content marketing.
Via @jeffbullas
Users Trusting Google Less & Less
I think Google will be one of the more interesting brand stories in years to come. They have probably the most humanist motto ever by a large corporation: “Don’t Be Evil”. Yet more and more their practices in the area of privacy are coming under serious criticism. This doesn’t get into specifics, but does shed some interesting light in terms of how brands can get away with seemingly going against their core principles.
Via @seroundtable
Storify Launches iPad App
An interesting 45 second video. There’s been a lot of buzz about how the iPad needs to be a better content creation tool, and not just content consumption. Looking forward to trying this out, as it’s certainly in that direction.
Via @ckanal
