On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent conversation with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)</a
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