Creative Best Practices Emerging Platforms Social Media Word of Mouth

Creativing :: Tumblr’s content marketing program, Is Facebook killing the website?, and iPad app design guides

Posted by Doug Schumacher on February 2nd, 2012 at 10:49 am

Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.

Tumblr hires a dedicated team to write about…Tumblr

Tumblr demonstrating they understand the value of content marketing.

Via @jodiontheweb

Social business: Social media integration

A nice data visualization from a survey on how companies are integrating social media, and what their expectations are. One stat that really stands out to me is, 52% of the respondents said their most important social media metric is leads generated. All roads lead back to ROI.

Via @wearesocial

Is Social Media Killing the Website?

I think a lot of people are asking this question. I agree with the author, that while a Facebook page seems a must for many businesses, it’s not time to mothball the website yet.

Via @Robert_Rose and @MeganLeap

Ten Things To Think About When Designing Your iPad App

If you think you’ll ever sit down to create an iPad app, bookmark this link.

Via @DesignerDepot

Mapping Facebook’s growth – Decoder (1:10)

You’ve seen a lot of charts on Facebook’s growth, but this short video is still stunning. Especially how the growth has continued through recent years.

Via @AntDeRosa

Five books you should be reading.

A short list from David Armano, EVP, strategist at Edelman.

Via @maddiegrant

What brands register with a five-year-old?

This is both funny and insightful. Some interesting insights, such as the Apple logo standing for ‘the Apple store’. That was one of Jobs’ reasons for wanting to launch the store — the brand recognition.

Via @johnboese

How Brands Can Manage Facebook Comment Overload

A fire drill that anyone managing a Facebook page should go through.

Via @jasonkeath

Why Reddit Rules in the Social Media Age

Sometimes success isn’t due to unique features, but rather having just the right balance of familiar features.

5 tips to increase engagement on your Facebook Page

A good overview and a quick read.

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