Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Tumblr demonstrating they understand the value of content marketing.
A nice data visualization from a survey on how companies are integrating social media, and what their expectations are. One stat that really stands out to me is, 52% of the respondents said their most important social media metric is leads generated. All roads lead back to ROI.
I think a lot of people are asking this question. I agree with the author, that while a Facebook page seems a must for many businesses, it’s not time to mothball the website yet.
If you think you’ll ever sit down to create an iPad app, bookmark this link.
You’ve seen a lot of charts on Facebook’s growth, but this short video is still stunning. Especially how the growth has continued through recent years.
A short list from David Armano, EVP, strategist at Edelman.
This is both funny and insightful. Some interesting insights, such as the Apple logo standing for ‘the Apple store’. That was one of Jobs’ reasons for wanting to launch the store — the brand recognition.
A fire drill that anyone managing a Facebook page should go through.
Sometimes success isn’t due to unique features, but rather having just the right balance of familiar features.
A good overview and a quick read.