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Creativing :: Walmart’s smart shopping app, big reasons for using Facebook Connect, and the top infographics of 2011

Posted by Doug Schumacher on December 8th, 2011 at 2:39 pm

10 links that point to the future of digital marketing:

Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook | TechCrunch

This is really smart on several levels. For one, Walmart has taken a more open approach to their gift finder, integrating product recommendations from competing stores, thereby increasing the validity and accuracy of their app. At first glance, I found this to be very helpful simply in terms of quickly gauging what people’s interests are.

I also like how Walmart is setting themselves up for Facebook ecommerce down the road. Some interesting things from a giant not known for cutting edge marketing innovation.

50% Of Ecommerce Site Visitors Are Logged In To Facebook | TechCrunch

This is big. Many brands are still treating their website and social media properties as separate entities. Sure, they might cross-link, but the bigger opportunity is in integrating things like Facebook Connect. When you consider how much money some brands spend driving traffic to their website, and then consider what a great CRM tool Facebook is, it really makes sense to integrate the two as tightly as possible.

Global vs. local social media strategies / We Are Social

The question of whether or not to have multiple Facebook pages is a big one for many brands. This is some good direction for answering that for your brand.

Body of Research « Web Strategy by Jeremiah Owyang

This is a great list of resources, and if you’re familiar with Jeremiah’s contribution to the collective thought pool on social media, you’ll probably bookmark this immediately.

The Top 10 Marketing Infographics of 2011

It’s time for those year-end lists, and perhaps the most appropriate one for digital marketers is the year’s top infographics.

Seed Views vs. Viral Views: A Social Media Sharing Case Study

A simple but very strong case study for the power of social media sharing.

Facebook Will Help Writers Get Subscribers Via Their Own Sites – Liz Gannes – Social – AllThingsD

This should be a big boost to content publishers who want to quickly build their subscriber list, as it basically eliminates the need for someone on their site or blog to go over to Facebook to subscribe to their feed. It will also allow them to more persuasively customize how they entice their readers to subscribe.

A Tiny Pacific Island Is Now Powered By Coconuts | Co.Exist: World changing ideas and innovation

Not exactly new media marketing, but I love the idea of using coconuts to recharge my iPhone.

Social Marketing Optimization (SMO) | Social Media Today

An outline for how to approach strategic planning for your brand’s social media activities.

Condom Ad Disguised as Facebook Friend Request From Your Future Son

Agencies are always willing to bend a few rules to create some recognition. Sure, this violates the user terms, but it’s also a very clever stunt and one that’s sure to garner both the agency and the cause a lot of great PR. And if you take the poll, you’ll see that (as of this writing) 74% of people find the ad clever or funny. Pretty remarkable given the public’s general sentiment towards advertising.

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