Creative Best Practices Emerging Platforms Social Media Word of Mouth

Creativing :: Facebook’s 4.74 Degrees of Separation, Steve Jobs was right about Google, and how people view your Facebook profile

Posted by Doug Schumacher on December 1st, 2011 at 11:34 am

10 links that point to the future of digital marketing:

Separating You and Me? 4.74 Degrees – NYTimes.com

This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.

How to Turn Your Instagram Photos Into Wall Art

This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.

Facebook Tests More Variations On Sponsored Stories

If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.

Steve Jobs Was Right: Google IS Turning Into Microsoft

If you follow the tech battle among the 800 lb gorillas, this is a good read.

Here’s How People Look at Your Facebook Profile — Literally

This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read and is certainly worth the separate social media analysis.

Can Gamifying a Restaurant Get You Better Service?

Gamification has garnered a lot of buzz, and many of the projected use cases proposed have been pretty obvious. What I like about this is, it’s employee focused instead of customer. That may sound backwards, but employees are far more likely to use it when they’re the ones getting the potential bonus.

Is Content Marketing an Asset or an Expense?

A very simple premise — is content an expense or an asset. I really like the way this post frames content as an asset. While I’m not a CPA, it continues providing value long after it’s posted, which seems to be the trait of an asset.

A Note to Our Readers About Comments – NYTimes.com

Henry Ford said something to the effect of “If we’d have listened to our customers, we’d have designed faster horses”. Steve Jobs was known for paying very little attention to what his customers said. A quick read of the comments shows how resistant people are to change. Comment threading has been widely practiced on numerous leading online publications, and from experience, I’d say to good effect.

Daily Wrap: Path is Awesome and More

Path is an app with a very fluid timeline presentation. I think the UX definitely needs some attention (but then what startup’s UX doesn’t).

‘We Are the 99 Percent’ Joins the Cultural and Political Lexicon – NYTimes.com

A fresh look at the 99% meme, which is as close as the OWS movement came to a clear position.

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