10 links that point to the future of digital marketing:
This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.
This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.
If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.
If you follow the tech battle among the 800 lb gorillas, this is a good read.
This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read and is certainly worth the separate social media analysis.
Gamification has garnered a lot of buzz, and many of the projected use cases proposed have been pretty obvious. What I like about this is, it’s employee focused instead of customer. That may sound backwards, but employees are far more likely to use it when they’re the ones getting the potential bonus.
A very simple premise — is content an expense or an asset. I really like the way this post frames content as an asset. While I’m not a CPA, it continues providing value long after it’s posted, which seems to be the trait of an asset.
Henry Ford said something to the effect of “If we’d have listened to our customers, we’d have designed faster horses”. Steve Jobs was known for paying very little attention to what his customers said. A quick read of the comments shows how resistant people are to change. Comment threading has been widely practiced on numerous leading online publications, and from experience, I’d say to good effect.
Path is an app with a very fluid timeline presentation. I think the UX definitely needs some attention (but then what startup’s UX doesn’t).
A fresh look at the 99% meme, which is as close as the OWS movement came to a clear position.