Leading mobile advertising monetization network, LeadBolt, introduces the first multivariate testing feature for mobile ad monetization, giving mobile marketers an ad effectiveness optimization tool with the necessary capabilities to continually make their ads more relevant to their customers, yielding higher monetization rates.
LeadBolt, which delivers a collection of unique ad platforms and optimizes return for mobile publishers, is now bringing its users an intuitive interface for designing and executing tests, setting up alternative versions of text, colors and other visual assets and testing all versions simultaneously to determine the highest performance ad settings.
The multivariate feature is available on both iOS and Android, and is compatible with other ad network SDK’s. Publishers can sign up for the service here and can immediately begin placing advertisements on their apps and digital content.
“LeadBolt is pleased to be the first ad network to release this multivariate feature for app monetization, which we consider a natural extension of our commitment to helping our customers optimize their returns,” says Dale Carr, LeadBolt’s CEO & founder. “App publishers want to earn the highest eCPM’s and CPM’s as possible on their traffic and customize the ads placed on their app so that they’re relevant to the app’s users. LeadBolt’s multivariate testing tool meets both of these needs.”
Publishers using LeadBolt can run multivariate testing on their ads instantly and simply. Once publishers know which combination is most effective, they can make it their default ad immediately with one click. For added flexibility, the publisher can obtain control of the ads on their app and opt to use the network’s manual ad selection service. In addition, LeadBolt integrates with AdWhirl and Burstly to cross-reference reportings and earnings.
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LeadBolt is an innovative online and app content monetization company, which has pioneered new online formats for the web and mobile with new content locking technology. Unlike traditional advertising models, which lie flat on a page or app, LeadBolt implements an intelligent layer which sits above content and apps where the code is placed. The LeadBolt layer interacts with the users in order to increase the volume of clicks to create a higher response rates to surveys and advertisements. For more information about LeadBolt, visit: http://leadboltapps.com.
