Did you know that the U.S. government almost didn't let Virgin America fly? Until a digital marketing campaign turned the tide. Also: what are the new digital marketing opportunities in streaming music? Should you doubt your common sense when making business decisions? What opportunities do connected cars offer digital marketers? What does the shift from physical consumers to digital consumers mean to marketers?
We packaged some of the best soundbites from the iMedia Breakthrough Summit into the following QuickClip videos. Here are key lessons from the presenters... in 90 seconds or less.
When Virgin America was a startup (1:22) - Porter Gale, Former VP of Marketing, Virgin America
Click here for more soundbites from Porter Gale.
Music goes social (1:22) - Evan Krauss, EVP, Advertising Sales, Shazam Entertainment; Jaime Sarachit, Dir., Comm., Media Relations & Social Media, The Recording Academy/GRAMMY Awards; Kim Luegers, Director of Mobile Marketing, Pandora; Caroline Giegerich, Initiative
Click here for more soundbites from the music panel presentation.
Digital marketers, meet connected cars (1:06) - Brian Cooley, Editor at Large, CNET
Click here for more soundbites from Brian Cooley.
The evolution from physical to digital (0:47) - Leonard Brody, President, Clarity Digital
Click here for more soundbites from Leonard Brody.
The problem with common sense (1:04) - Duncan Watts, Principal Research Scientist, Human Social Dynamics Group
Click here for more soundbites from Duncan Watts.
Click here for full summit coverage.