A flushing toilet in exchange for Facebook? Air conditioning in lieu of Angry Birds? Ranking a list of your most appreciated items is no easy task but when the London Science Museum asked 3,000 British adults to do just that, the results were astonishing. Only four items ranked above Facebook in terms of appreciation – sunshine, the Internet, clean drinking water, and a fridge – and the mobile phone came in at number ten, ranking just below a flushing toilet!
There were some other shockers as well, including a push-up bra beating out a freezer and painkillers ranking higher than fresh fruit and vegetables. But outside of creating a few gasps and giggles, what can we really learn from this? The appreciation for an Internet connection, Facebook, Email, and mobile phones/smartphones shows the degree of influence that the digital world is having on our culture. As more people shift their behavior in favor of what the digital world has to offer, e.g. a two-click Black Friday purchase from your iPhone versus lining up in front of Target at 4 a.m., sending a neighbor a Facebook message versus knocking on their door to invite them... Read more
Archive for November, 2011
Would you give up your shower and shoes for your mobile phone?
If the recipe for success is content marketing, isn’t copy the main ingredient?
Your marketing plan going forward is a recipe where content marketing is bound to be the entrée. So don’t skimp on the main ingredient. Put a professional in charge of cooking the content.
Ten Years On.
I'm reading the conference agenda and I'm pretty engaged by the topics. "Interactive Brand Building: Where Next?"… "Rethinking the Rules: Managing Buyer-Seller Interaction"… "Common Currency: Developing Metrics and Measurement to Enable Cross Media Evaluation"… "Interactive and the Agency: Making Interactive a Profitable and Successful Medium for Madison Avenue." Sure sound like the right high-level topics to me. Not caught in the weeds of the latest microtargeting and data tactics. Just leadership on the issues that will continue to drive the digital channel forward.
Want to go? Well then, rev up the Way-Back machine, Sherman, because this is the agenda from the very first iMedia Summit which took pace ten years ago last week in Park City, Utah. Mark Zuckerberg was starting his senior year of high school, Google was three years old (and three years away from its IPO), and Barack Obama was a lawyer and community activist still smarting from his failed congressional campaign the year before.
Want to view the original iMedia Summit program and roster of attendees? You can see it here. And if you were in attendance at that first event, I'd love to get your thoughts and recollections in the comments section below.
While the iMedia brand is still going quite strong (there are both... Read more
"Armor" for your creative department
"If you wish for peace, prepare for war"- Publius Flavius Vegetius Renatus's
When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace one type of font with another or use a slightly different color in the presentation/website, etc., then often we see a lot of hands from the so called “professionals” specializing in business of visual communications by mostly drawing the little funny pictures when no one sees them.
Each one of us has had plenty of these kinds of frustrating experiences. Just ask any of the leading designers or creative professionals such as Paula Sher («Make It Bigger») or Stefan Sagmeister - if they would work with a client who tries to tell them what colors to use in their work.
