It does involve a special app - which is asking a lot of consumers. But for those interested enough to download it, the experience is fun, lively and goes at least a little way in helping Beetle seem more modern and (almost) masculine.
I do hope the app comes with a dealer locator and the ability to customize a Beetle using AR, along with the ability to schedule a test drive.
This particular initiative is from Canada, and is part of a larger social+mobile+who knows what else that will run through November 26.
What's your take? Does it get you revved up for the Beetle? Or inspiration in reverse?
Read more, here.