The official DVD release for one of this summer's biggest hits - "X-Men: First Class" got a first-class 3D projection mapping promo from Pearl Media in Los Angeles over the weekend.
I recently interviewed CEO Josh Cohen about the technology (part 1 starts here), what it costs, and how it's best used.
I think this particular promo does a nice job of hyping the launch - and had me wondering why the theatrical release didn't rate the same kind of action.
What's your reaction? X-traordinary show of force? Or pointless x-travagance ?