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Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership

Posted by iMedia Editors on September 14th, 2011 at 9:28 am

Microsoft, AOL, and Yahoo have agreed to begin selling remnant, or "class two," inventory on each other's sites, Peter Kafka reports. "The theory," says Kafka, "is that if, say, AOL has a big order for a certain kind of ad impressions, it will fill it with its own inventory as well as what’s available from Microsoft and Yahoo."

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