Archive for August, 2011

Digital's daily news (8/31/11):Antitrust suit against AT&T Mobile

Posted by iMedia Editors on August 31st, 2011 at 9:47 am

The U.S. government sued to block AT&T's proposed $39 billion acquisition of T-Mobile USA Inc., saying the deal would "substantially lessen competition" in the wireless market. AT&T shares fell as much as 5 percent. In the complaint filed today in federal court in Washington, the U.S. is...
Justice files antitrust suit against AT&T Mobile

ATT responds
Virgin America CMO Porter Gale moving on
Havas grows 5% in H1
Coke seeks social mining shop
Ralph Lauren Buys Solo Sponsorship of NYT App
Yahoo/Gannett expand partnership
Report: Amazon tablet release dates – Fall for the 7 inch, Winter for the 10
Sneak peek at Zynga's next blockbuster social game.
Stay informed. For more insights into the latest brand marketing strategies, attend the iMedia Brand Summit, Sept. 11-14. Request your invitation today.

Three Mobile Trends Small Retailers Can Take Advantage Of

Posted by Erik Deckers on August 30th, 2011 at 1:48 pm

Small businesses, especially restaurants and retail shops, have a level playing field when it comes to marketing and social media. Thanks to social media, it's a great way to keep up with -- and even outrun -- the big boys with their big marketing budgets.
Businesses that rely on foot traffic, impulse buys, and spontaneous sales don't have to spend their children's inheritance on billboards, TV commercials, and sports team sponsorships just to stay afloat. Social media is doing for small business marketing what the typewriter did for newspapers.
Here are three social media trends that will help small businesses keep up with the big brands.

The Mobile Web is Growing
Google declared 2011 "the year of mobile." Why? Because smartphones now reach 28% of the entire US market, and 38% of the cell phone market. These aren't just phones with a camera in it, they're mini-computers you can make a phone call from.
This means mobile computing, mobile websites, and mobile-friendly social networks are crucial. It means a small business needs a mobile-friendly website, and not the clunky old jalopy they had built for them in 2005. Build a mobile-ready website, or create one with WordPress software and the WPTouch mobile plugin.
Your mobile... Read more

Latest updates from Job Connection: Harmelin Media, InMobi, and Digitas

Posted by Osas Obaiza on August 30th, 2011 at 12:45 pm

Are you looking for proven and experienced talent or trying to start an amazing new career?  Check out the latest listings around the nation and submit your openings here...
Integrated Media Supervisor/director
NetPlus Marketing
Conshohocken, PA

Regional Brand Sales Manager

Regional Brand Sales Director
San Mateo, CA

Regional Brand Sales Managers
New York

Account Manager
San Mateo, CA

Account Manager
New York

Business Development Manager
San Mateo, CA

Online Media Analyst
Harmelin Media
Bala Cynwyd, PA

Print Analyst
Omnicom Media Group
New York

Associate Director, Media
New York

Product Marketing Director
Thomas Publishing Co. LLC
New York

Digital's daily news (8/30/11):DoubleVerify nabs $33 million in funding

Posted by iMedia Editors on August 30th, 2011 at 9:55 am

Online-advertising verification company DoubleVerify has announced a $33 million funding round led by JMI Equity and Institutional Venture Partners, a sign that the newish business of online-ad verifying is becoming more entrenched among marketers. DoubleVerify and competitors such as AdSafe, AdXpose...
Double Verify gets another $33Mil
Seesmic launches cool social CRM offering
Forrester analyst predicts Amazon tablet will be Android’s white knight
Cheesecake Factory names Donald Evans CMO
ASUS launches five low cost notebooks to undercut Macbook AIR
Google Chairman predicts the future of TV
Scary trend: VCs are reneging on term sheets
eM: Stats on the size of the mobile payments market
Stay informed. For more insights into the latest brand marketing strategies, attend the iMedia Brand Summit, Sept. 11-14. Request your invitation today.

Three Steps to Help Advertisers Achieve Maximum ROI in Online Advertising Campaigns

Posted by Alberto Esquenazi on August 30th, 2011 at 7:22 am

As an international online advertising network, we’ve learned many lessons during our daily interactions with clients that have helped us overcome several obstacles during the launch of a campaign here at Meta Network. We’d like to share some of those experiences in hopes that other advertisers will implement them in their own campaigns. Through careful analysis of what’s worked and what hasn’t been successful, we’ve learned that there are three main factors advertisers must keep in mind in order to gain maximum ROI on their performance online ad campaigns:
1. Know the goal: First and foremost, advertisers must carefully consider and determine the ultimate goal of the campaign. Identifying that primary objective will allow you to create the right design and buy the correct media for that precise campaign. For example, if you want to design and implement a performance campaign in the entertainment space (e.g. movie promotions) you need to know if your goal is to sell movies, promote the soundtrack music, propose a new movie, or some other outcome.
2. Diversify banners and landing pages: Second, many advertisers commit a critical error when launching an online ad campaign by creating  only one landing page and one set of banners.   That... Read more