This is what every marketer wants to see on their Facebook page:
Kia's Facebook page, showing heavy growth
It's Kia's Facebook Fan growth for a two week period in late June, early July. They generated a remarkable 17% fan growth over that two week period. In this report, we look into their posting activity behind that curve, as well as some other fan growth trends happening in this industry and beyond.
The findings we've explored include:
- High fan engagement levels correlates strongly to fan growth rates
- This holds true across many of the industries we've monitored
- International approach to pages can bring accelerated growth
- Brands can tap new markets that have faster Facebook adoption rates
- International markets create around-the-clock page activity
- People want to see activity on the brand pages they Like
- Rich media content drives higher engagement rates
- This trend has spanned a broad range of industries
- Facebook promotions often lead to accelerated fan growth
- They give fans a good reason to post, increasing overall fan engagement
The brands we analyzed are:
- Ford
- Honda
- Hyundai
- Kia
- Nissan
- Toyota
You can view or download the report here: http://bit.ly/auto817
If you’d like to analyze the same data yourself with Facebook page analysis tool Zuum, you can register to get access here.
