Creativing :: The new new agency, sweet QR code designs, and how hotels are using social media rewards
Posted By Doug Schumacher On July 28, 2011 @ 11:31 AM In Creative Best Practices, Emerging Platforms, Opinions, Social Media, Wireless, Word of Mouth | No Comments
The latest in new media marketing strategy and tactics:
Love this voice-of-reason POV on the industry.
According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.
The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.
Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.
Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.
Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.
While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.
I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.
There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.
I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.
URLs in this post:
 Building the Agency of Now « Threeminds: http://threeminds.organic.com/2011/06/building-the-agency-of-now.html
 The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company: http://www.fastcompany.com/1768994/the-top-10-marketing-sites-for-social-media-marketing-trends
 Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch: http://techcrunch.com/2011/07/25/report-amazon-to-use-two-finger-touchscreen-to-keep-table-competitive-with-the-ipad/
 Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com: http://www.nytimes.com/2011/07/22/business/media/milk-campaign-withdrawn-amid-charges-of-sexism.html?src=recg
 Judge dismisses Winklevoss case against Facebook – latimes.com: http://latimesblogs.latimes.com/technology/2011/07/facebook-wins-dismissal-of-winklevoss-case.html
 Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com: http://m.wired.com/epicenter/2011/07/sidestepping-apple-from-amazon-to-conde-companies-rethink-their-app-strategies/
 Microsoft Apologizes for Amy Winehouse Tweet: http://mashable.com/2011/07/25/amy-winehouse-microsoft/?WT.mc_id=obinsite
 15 Creative QR Codes [PICS]: http://mashable.com/2011/07/23/creative-qr-codes/
 Social Media Platform For Hotels Offers Web Site Visitors Incentives: http://inventorspot.com/articles/social_media_platform_hotels_offers_web_site_visitors_incentives
 How Blogging Can Get You More Social Fundraisers | Inspiring Generosity: http://social.razoo.com/2011/07/how-blogging-can-get-you-more-social-fundraisers/
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