We at 6StringMedia are avid digital marketers, ideators and of course… guitarists. So it was in that vain that we took to our task of the Agency shoot-out like we would a cutting-heads battle with Steve Vai (you know, like at the end of Crossroads… not the one with Britney Spears, the one with Ralph Macchio. Sheesh. Google it!)
The Intro:
The task was no small affair, a full Digital Marketing Plan for a faux-revamp of The Wizard of Oz, with the likes of Tim Burton or Guillermo del Toro at the helm. This would require the whole band at 6String to put on a show that Van Halen would be proud of!
The First Verse:
The team was challenged with bringing the property into the mainstream, with key events over a year cycle. We tasked the Social Media team with bringing us the most robust plan of action for setting the Facebook, YouTube, Foursquare and Twittersphere alight. Engineering calculated the zeroes and ones that would work cross-platform and on all devices. Project Management, built the timeline and media plan. And the Design team made it all look pretty… like those four ladies in Poison.
The Chorus:
Once all the pieces had been planned we packaged it up into a presentation that would challenge our ability to move through PowerPoint slides quicker than Spinal Tap replaces drummers. 30 slides. 12 minutes. 4 judges. 1 shot! We needed everyone singing "We Are The Champions", before the day was over!
The Guitar-solo:
We were the 3rd act, so we sat in the green room and practiced our pitch before heading out to the spotlight with our amps at 11! It was a face-searing act that was far faster than the BPM we had rehearsed - and we were done with our presentation in 10 minutes!
The Outro:
As the music began to fade we took a 5-minute question and answer phase, that grilled our knowledge of best practices, budget limitations and Home Entertainment follow through post-release. We exited stage right while the judges made their final decision...
The Applause:
A good tune is hard to keep out of your head - and the audience sang along with us for the win! Oh and that ringing in your ears is us trying to call you! Let us play in your brand!
Click here to view our presentation.
www.6string.com | 323.465.6580 | @6StringMedia
