iMedia Connection Blog

Several years ago, marketers were in a frenzy – buying as many keywords as possible, hiring SEM experts and pouring tons of resources into the perfectly “optimized” website for Google.com’s number one ranking. This was all of course to drive as much website traffic as possible, since back in the day, this was key success metric.  And over time, the price for keywords went up, while high traffic numbers alone continued to justify this increasing expense. But today, traffic acquisition is not enough. SEM and SEO are still important, yes, but they aren’t the end game to a successful ecommerce strategy.
Today more and more of big players are starting to make conversion optimization a priority. And from there, are starting to get really smart, targeted and personal with their websites. This method is helping to not only acquire consumers, but to keep them coming back for more. These solutions aren’t making SEO/SEM experts and web analytics gurus obsolete, they are simply the missing piece of the customer experience puzzle, and giving all marketers the greatest bang for their buck.
While conversion management is ramping up to be the next must-have technology (just like SEO/SEM was a few years ago), many brands... Read more

As every business jumps into social media, it's natural to have a few hiccups along the way. You're learning. That's understandable. Making mistakes is all part of the game, and everyone has made them, even the experts. But, we've all managed to learn from our mistakes, and get past them. . . so we can make bigger, better mistakes.
The great thing about being new to social media is that you can learn from everyone else's mistakes, and avoid them completely. So you can also make your own, better mistakes.
Here are four common social media mishaps that a lot of businesses and people make as they get started.
Putting all your eggs in one social networking basket
A common question I hear is "which network should I start with?" usually followed by "which network is the best for my company?"
There's no one right answer. Social media is not a linear process that has steps 1, 2, and 3. Think of it more like a wheel. You can jump onto the wheel anywhere, you just have to complete the circle.
You'll want to start a blog, join Twitter, and create an account on Facebook or LinkedIn (see point #2). There are other networks, but blogging,... Read more

A recent article in the Denver Business Journal entitled Email Remains Biggest, Best Emarketing Medium, presented a thorough yet concise summary of the outstanding value and best practices involved in promoting a business via email.
This article was rather unique since similar articles regularly appear in magazines and websites which are dedicated to online communications, but this piece was in a broad scale horizontal regional business periodical.
The readership of the magazine certainly includes many business owners and managers not currently engaging in or perhaps even contemplating email marketing. Many of the points made by Jeff Kear in the article bear repeating for the edification of all email marketers, both neophytes and seasoned experts.
Summary of impressive statistics
The article begins with a summary of impressive email marketing statistics:

74% of all online adults prefer email as their method of marketing communication, and this preference is consistent among age groups
93% of all online individuals subscribe to at least one recurring campaign
88% of all online individuals check their inbox every day, and 94% do so at least once a week

Success Tips
Kear then goes on to list some primary tips for success which certainly merit being jotted down on Post-It Notes and affixed to every email marketer's... Read more

Account Executive South East, WhitePages, Inc. Miami 07/27/2011
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Publisher/Media Distribution Manager, Digital Broadcasting Group, New York 07/21/2011
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Digital Planners, Omnicom Media Group, New York, NY 07/19/2011
Regional Director, Digital Services Omg Latin America, Omnicom Media Group, Miami 07/19/2011
Content Representative With French And German Language Skills, TripAdvisor, Work From Home 07/18/2011
Senior Research Analyst, Omnicom Media Group, New York, NY 07/18/2011
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Digital Strategist (Media Planner), OMD, New York 07/11/2011