Archive for July, 2011

Optimization 3.0: Conversion Management

Posted by Mark Simpson on July 29th, 2011 at 10:41 am

Several years ago, marketers were in a frenzy – buying as many keywords as possible, hiring SEM experts and pouring tons of resources into the perfectly “optimized” website for Google.com’s number one ranking. This was all of course to drive as much website traffic as possible, since back in the day, this was key success metric.  And over time, the price for keywords went up, while high traffic numbers alone continued to justify this increasing expense. But today, traffic acquisition is not enough. SEM and SEO are still important, yes, but they aren’t the end game to a successful ecommerce strategy.
Today more and more of big players are starting to make conversion optimization a priority. And from there, are starting to get really smart, targeted and personal with their websites. This method is helping to not only acquire consumers, but to keep them coming back for more. These solutions aren’t making SEO/SEM experts and web analytics gurus obsolete, they are simply the missing piece of the customer experience puzzle, and giving all marketers the greatest bang for their buck.
While conversion management is ramping up to be the next must-have technology (just like SEO/SEM was a few years ago), many brands... Read more

Four Common Social Media Mishaps

Posted by Erik Deckers on July 29th, 2011 at 9:11 am

As every business jumps into social media, it's natural to have a few hiccups along the way. You're learning. That's understandable. Making mistakes is all part of the game, and everyone has made them, even the experts. But, we've all managed to learn from our mistakes, and get past them. . . so we can make bigger, better mistakes.
The great thing about being new to social media is that you can learn from everyone else's mistakes, and avoid them completely. So you can also make your own, better mistakes.
Here are four common social media mishaps that a lot of businesses and people make as they get started.
Putting all your eggs in one social networking basket
A common question I hear is "which network should I start with?" usually followed by "which network is the best for my company?"
There's no one right answer. Social media is not a linear process that has steps 1, 2, and 3. Think of it more like a wheel. You can jump onto the wheel anywhere, you just have to complete the circle.
You'll want to start a blog, join Twitter, and create an account on Facebook or LinkedIn (see point #2). There are other networks, but blogging,... Read more

An Outline For The Successful Email Marketing Of Any Business

Posted by Curt Keller on July 28th, 2011 at 3:50 pm

A recent article in the Denver Business Journal entitled Email Remains Biggest, Best Emarketing Medium, presented a thorough yet concise summary of the outstanding value and best practices involved in promoting a business via email.
This article was rather unique since similar articles regularly appear in magazines and websites which are dedicated to online communications, but this piece was in a broad scale horizontal regional business periodical.
The readership of the magazine certainly includes many business owners and managers not currently engaging in or perhaps even contemplating email marketing. Many of the points made by Jeff Kear in the article bear repeating for the edification of all email marketers, both neophytes and seasoned experts.
Summary of impressive statistics
The article begins with a summary of impressive email marketing statistics:

74% of all online adults prefer email as their method of marketing communication, and this preference is consistent among age groups
93% of all online individuals subscribe to at least one recurring campaign
88% of all online individuals check their inbox every day, and 94% do so at least once a week

Success Tips
Kear then goes on to list some primary tips for success which certainly merit being jotted down on Post-It Notes and affixed to every email marketer's... Read more

Latest updates from Job Connection: OMD, Johnson & Johnson, and Digital Broadcasting Group

Posted by Osas Obaiza on July 28th, 2011 at 12:23 pm

Account Executive South East, WhitePages, Inc. Miami 07/27/2011
Manager, Search Marketing, Digitas, Philadelphia 07/26/2011
Integrated Marketing Manager, Johnson & Johnson, New York, New York 10001 07/25/2011
Digital Media Supervisor, Media Storm LLC, New York 07/22/2011
Digital Media Director ~ Entertainment-focused Media Agency, Media Storm LLC, New York 07/22/2011
Digital Associate Media Director - Ad Ops, Media Storm LLC, New York 07/22/2011
Sr. Publisher/Media Distribution Manager, Digital Broadcasting Group, New York 07/21/2011
Publisher/Media Distribution Manager, Digital Broadcasting Group, New York 07/21/2011
Publisher, Client Services Manager, Digital Broadcasting Group, New York 07/21/2011
Measurements Solution Manager, Digital Analytics (digital Center Of Excellence), Johnson & Johnson, New York 07/20/2011
Associate Director Communications Planning, Omnicom Media Group, New York, NY 07/19/2011
Digital Planners, Omnicom Media Group, New York, NY 07/19/2011
Regional Director, Digital Services Omg Latin America, Omnicom Media Group, Miami 07/19/2011
Content Representative With French And German Language Skills, TripAdvisor, Work From Home 07/18/2011
Senior Research Analyst, Omnicom Media Group, New York, NY 07/18/2011
Web Analytics Specialist/Internet Buyer, EXL Media, Incline Village (Lake Tahoe), 07/17/2011
Strategist (Media Planner), OMD, New York 07/11/2011
Digital Strategist (Media Planner), OMD, New York 07/11/2011

Creativing :: The new new agency, sweet QR code designs, and how hotels are using social media rewards

Posted by Doug Schumacher on July 28th, 2011 at 11:31 am

The latest in new media marketing strategy and tactics:
Building the Agency of Now « Threeminds
Love this voice-of-reason POV on the industry.
The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company
According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.
Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch
The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.
Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com
Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.
Judge dismisses... Read more