The latest in new media marketing strategies and tactics:
New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.
More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?
Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek
Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.
I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight search technology.
Even if you don’t plan or buy media, trends like this do a lot to shape creative budgets, which of course determines what you can do production-wise. If web video goes the same route as banners, look for production budgets to go through the floor.
Many of the most striking examples of how mobile and social are changing the world come from the least likely users. That’s probably the single biggest indicator of the potential power that I can think of.
Whether you call it content marketing, inbound marketing, brand experiences, or word of mouth, these charts show rapid acceleration for this type of marketing.
Good examples of buzz-generating campaigns. They shift what the idea of content is about, to much more of an experiential role.
Making a website as visually impacting as possible without using Flash has been a real issue now that iPads are the dominant tablet. That could change, but the need for more universal solutions will likely continue to be an issue. This is a series of good examples of how an image-based gallery can be presented that will work across all platforms.
With recent developments like mobile web and social media transitioning from early adopter to mainstream, I often see direct parallels between these new technologies and the early days of the Web. What this exhibit does, more than anything, is remind us that whatever the coolest gadget is right now, in no-time, it’s going to feel like an 80s brick cellphone.