Archive for June, 2011

3 Reasons to Engage Loyal Customers through Social Media

Posted by Anna Hutson on June 30th, 2011 at 7:12 pm

Recent research from eMarketer and ROI Research further substantiates the evidence around cultivating and growing a loyal fan base on top social networking sites such as Facebook and Twitter, as being an integral part of sales success online.  Social media fans and followers display heightened customer loyalty to brands they follow on social media sites (as indicated by the study).  In 2011, according to eMarketer and ROI Research, 34% of US social network users were more loyal to brands they 'liked' on Facebook versus brands they did not 'like'.   Similarly, 46% were more loyal to brands they followed on Twitter versus brands they did not follow.
The bottom line is that engaging and retaining loyal fans through social media is becoming more and more essential to the success of brands online.  In fact, 50% of Twitter and Facebook users also said they were more likely to talk about, recommend, or purchase a company’s products after they began following them on social media.  Furthermore, loyal customers are not only more likely talk about your brand, but also to influence purchases by others, according to a study done by BzzAgent.
3 Reasons Why... Read more

On-site Social Media Integration Tips

Posted by John Hutchison on June 30th, 2011 at 2:28 pm

Whether you're a large e-commerce business or a small brick and mortar company, social media is a fantastic route to create exposure and grow a community around your brand.  Adding social media to your website shouldn't even be an option, it should be mandatory for all businesses.  Here are a few tips for adding it to your site:

It's become widely accepted to put social media icons in the upper right section of a website.  The fallback is usually the footer if your design can't handle the header.  Always aim for header or footer as it's become the "natural" place for people to look for them.  It also depends on how highly you value a "follower" or a "like".  If gaining these are a priority, you should definitely try and fit them into the header or above the fold in your site.  Additionally if you are most interested in keeping clients on your site, you should put them in the footer as placing them in the header may potentially take someone off your site to your social media profile instead of passing through your content and goals.
Branding... Read more

Confessions of a Gamer

Posted by George Diguido on June 30th, 2011 at 9:58 am

OK.  I’ll admit it.  I am a gamer.  In my “Man Cave” I’ve got xBox, xBox 360, Wii, and Playstation all hooked up to a sixty-five inch high definition TV.  I also happen to be a bit of a gadget guy.  And now, even with all of these consoles and all of that processing power, it all just sits there collecting dust.  Sure, it has something to do with having a two year old at home, but it has more to do with the fact that more and more gamers are turning to social and online games than traditional consoles.  It is not just the Zyngas or Meteor Games of the world who are seeing the growing trend.  In fact, major brands are now also turning to social gaming to help drive brand engagement and loyalty.  So, how can these marketers truly capitalize on gaming?  The answer:  integrated email messaging.  This tried and true marketing channel can (and will) be a key component in driving increased brand engagement, loyalty and incremental conversions across channels.
It seems that everywhere you turn these days there is a new social game out asking you to farm crops, to fight bad guys, or to conquer... Read more

What Can In-App Ads Do For You?

Posted by Jennifer Okula on June 30th, 2011 at 6:57 am

In the great mobile apps vs. mobile web debate, I side a bit more with mobile web. In my opinion, as the proliferation of smartphones increases,  there is every reason to believe that everyone will soon be using their mobile phones to access the web regularly. According to Device Essentials, 7% of US web traffic already comes from mobile and other non-computer devices. That said, I do think there is a place and a need for mobile apps. Especially today, as mobile browser technologies are still improving and evolving, mobile apps make the best use of smartphone features and can be better tools for engagement.
Recent data reported by Flurry shows that so far in June, mobile apps in the US averaged 81 minutes per day of use.  So time spent in apps is high, does that mean people are in tune with the ads that run in apps? Other research shows that users have better recall of in-app ads than ads on the mobile web. A study by Compete reports that 52 percent of all smartphone owners recall ads they encounter in mobile apps vs 40 percent of ads they encounter on the mobile web.  I'd definitely attribute this to engagement... Read more

Naming Conventions Confidential: Cute Folder Names Wreak Havoc

Posted by Lisa Wehr on June 29th, 2011 at 11:51 am

Yes, it can be humorous to come across a corporate folder that’s labeled “Pumpkin” or “Watcha_Want”, but let’s be honest, it’s a pain in the @$$.
I’m not here to vent about lazy labelers, but rather to stress the importance of naming conventions, because they do have an impact on your company. Files which are difficult to find greatly affect productivity, work flow and even the company’s bottom line.
As humans we need order—in the workplace especially. Organization not only means a clean physical desktop, but also a tailored virtual space—one in which is shared by multiple users. Get ready to efficiently manage your electronic records.

It’s all in the name!
Granted a file is not a newborn baby, but you better choose a name that fits. The more specific the better—just by simply including the date can help with titling folders. But be aware of the importance of making sure everyone companywide is consistent with how they date documents. For instance: YYYY_MM_DD, MM_DD_YYYY and MMDDYYYY all read differently. So stress to employees how vital it is to have a coherent way of displaying dates in file names. Another wise idea when titling a document is to optimize for quick searches—display keywords within... Read more