Creative Best Practices Emerging Platforms Social Media

Creativing :: Comedian Tweets, overdosing on brand love, and why advertising’s future is integrated

Posted by Doug Schumacher on May 5th, 2011 at 11:42 am

The latest in new media marketing strategies and tactics:

Twitter’s New Comedy Genre: The 140-Character One-Liner | Magazine

A selection of some of the funniest tweets I’ve ever read.

Toyota, I Love You. Goodbye – The Bing Blog

A good post about how brands often see social media differently than the people they’re supposed to be connecting with.

The Future of Advertising Will Be Integrated

One of the better assessments of where the online paid advertising model is headed.

Budweiser Invents New Sport [VIDEO]

The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.

Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD

Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”

Why Android Location Data Is So Important to Google : Tech News and Analysis «

While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.

Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.

Facebook’s Sales Chief: Mad Ave. Doesn’t Understand Us Yet | Digital – Advertising Age

Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.

Cooliris Turns Liveshare Into An Insanely Fast Media Sharing Tool

I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.

ad:tech SF 2011 Keynote – Dr. Jeffrey Cole, Director USC Annenberg [VIDEO]

I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.

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