Social Media

Creativing :: Our growing Facebook addiction, last Sunday’s Social Bowl, and the latest Chief Marketing title

Posted by Doug Schumacher on February 10th, 2011 at 7:44 pm

The latest in new media marketing strategies and tactics:

comScore: Facebook Keeps Gobbling People’s Time

Where are people getting the time? From the looks of it, from their MySpace account. YouTube also continues a very strong upward arc (as much as Compete.com data is to be believed).

Social Media: The Final Piece of the Super Bowl Advertising Puzzle

This was way overdue. If you look at the value the Super Bowl brings, it’s mass audience. One of the few times a year when that happens on a national and even international scale. Communities often run into a common problem — they don’t have value until they have people — and the first one in is like the first person to buy a fax machine. Thus an event like the Super Bowl gives brands an opportunity to reach and connect a large group of people at once. Giving fledgling social community efforts the jump start they just might need to get over the hump.

The Future of Mobile Tagging in Marketing, Branding & Communications

If you’re working on a mobile project or looking for interesting mobile ideas, this is an exhaustive list of mobile tactics that have been used. Well worth flipping through.

Got marketing technologists? 1,000-fold growth – Chief Marketing Technologist

Interesting, and not really surprising, tracking of the growing interest in the job title “chief marketing technologist”.

Facebook Ads Can Now Specify Any Page Landing Tab as a Destination

This should drive up both conversion rates for Facebook ads, as well as increase ad sales and testing, as advertisers can now advertise numerous destinations on their Facebook Page. In addition, the article speaks to the ever-opening Facebook Ads API. While this company isn’t shy about thier dislike for Google, this gives you the sense it’s more love-hate.

Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool

Facebook is really moving into interesting territory in terms of bridging paid media advertising with content development. When you consider how well Facebook has integrated itself with the outside content world, they’re in an area with a lot of headroom.

ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined

This speaks to the importance of good user interface and convenient access. Compared to the TV remote, surfing to different websites for content feels almost archaic.

The Rise of LinkedIn as Login of Choice [Infographic]

One of the big questions in social networks is, How many is enough. For some that meant one: Facebook. But new data is indicating that people using third-party login for business-related sites are increasingly using Facebook. An early indication that people could be looking for different ways to present themselves across the Web. No surprise there.

A Sneak Peek at 2015′s Smartphone: Sophisticated Reviews on the Go, Courtesy MIT | Fast Company

Most looks into the future aren’t as tangible as this. And if there’s one industry in who’s future I’m highly interested in, it’s mobile. At the core of this process is text analysis — mining text and mapping their meanings to give them new value and insight.

Smells Like Team Spirit | Slideshows

Another good content example that’s not expensive to pull off — I’m sure they have no problem getting various CEOs to give 30 seconds of advice — and hits their target audience right between the eyes. The addiction of short-form video snacking is in full grip here. Numerous brands trying to reach the business market could do this.

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