Archive for December, 2010

Top 5 Social Media Campaigns of 2010

Posted by Matt Rednor on December 31st, 2010 at 8:37 am

A lot of people have been asking for recent examples of great social media campaigns so what better time to recap them than on the last day of the year.  Here are the five best social media campaigns from 2010.  There were a bunch of successful campaigns to choose from and naturally all couldn’t make the list.  Feel free to comment on which you agree with and which you think should have made it.
5. Cory Booker

The idea:
Newark, N.J. mayor Cory Booker used Twitter to help residents who were snowed in during the blizzard this past week.  Booker asked residents to tweet him where they needed help and he responded by showing up to shovel the street himself or sending a snowplow to the area.
Why it’s great:
Instead of just posting standard informational updates, Booker used social media to take action and engage directly with his residents.  He provided real time customer service that showed people that he was listening and was there to help.  One resident let Booker know that the snowy streets were preventing his sister from buying diapers so Booker responded by showing up at the sister’s door about an hour later with diapers for her.  People flocked to... Read more

Mobilizing for 2011 with a Mobile Marketing Strategy

Posted by Kent Lewis on December 31st, 2010 at 6:11 am

Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.

Three Tangible (and Enjoyable) Social Media Marketing Resolutions for 2011

Posted by Lisa Wehr on December 30th, 2010 at 7:03 pm

Three simple ways to improve your social media marketing strategies this year.

TV Advertising Still Rules in 2011

Posted by John Shelton on December 30th, 2010 at 6:26 pm

Consumer buying power is beginning to rise again, and this bodes well for television networks, their advertisers and agencies.

6 Easy Ways to Generate More Web Leads in 2011

Posted by Courtney Wiley on December 29th, 2010 at 9:39 pm

A couple of months ago I outlined several ways brands can use social media to generate B2B leads. Now let’s take a step back and look at six simple ways you can make your Web site a lead generation machine in the new year:
 1.      Establish “the halo effect” right off the bat
“The halo effect” means that what visitors first see influences their perception of the rest of your site. Make a lasting impact by establishing credibility and highlighting the logos of satisfied customers.  Use a warm welcome that confirms that visitors are in the right place, and be sure that your copy speaks to them in a professional manner. Your virtual front door is also the best place to answer the question, “What’s in it for me?”
 2.      Promote benefits and link actions
State beneficial facts and provide concise descriptions of your products or services. Make it clear that what you offer eliminates the visitor’s pain points. When linking actions to benefits . . . rather than post a “submit” button, why not say, “Download this free white paper to learn 3 easy tips”? Let the visitor know what he/she will gain by completing the action.
 3.      Make it easy for prospects... Read more