A lot of people have been asking for recent examples of great social media campaigns so what better time to recap them than on the last day of the year. Here are the five best social media campaigns from 2010. There were a bunch of successful campaigns to choose from and naturally all couldn’t make the list. Feel free to comment on which you agree with and which you think should have made it.
5. Cory Booker
The idea:
Newark, N.J. mayor Cory Booker used Twitter to help residents who were snowed in during the blizzard this past week. Booker asked residents to tweet him where they needed help and he responded by showing up to shovel the street himself or sending a snowplow to the area.
Why it’s great:
Instead of just posting standard informational updates, Booker used social media to take action and engage directly with his residents. He provided real time customer service that showed people that he was listening and was there to help. One resident let Booker know that the snowy streets were preventing his sister from buying diapers so Booker responded by showing up at the sister’s door about an hour later with diapers for her. People flocked to... Read more
