There's no denying the power of social buying. It's new, it's sexy, and it's an opportunity that has seemingly hardly been tapped yet. But when an entity like Groupon generates more than $4 million in net revenue for a one-day deal with the Gap, everyone should sit up and take notice.
Apparently Uniqlo did. Because the fashion company's latest social media move is a masterpiece. According to Creativity Online, Uniqlo's current U.K. promotion, Lucky Counter, is offering discounts to consumers based how many tweets a product receives on a special site. The discounts will apply to purchases made on Sept. 9, when the new Uniqlo U.K. online store launches.
Stay informed. For more insights into new online marketing frontiers, attend the iMedia Breakthrough Summit, Oct. 17-20. Request your invitation today.
