In part three of this source interview for my new book, THE ON-DEMAND BRAND, AKQA CEO Tom Bedecarré shares insights on a few more of his agency's most successful initiatives - including Design The World a Coke and the holiday iPhone app for Target - as well as how AKQA organizes itself around its #1 core value.
Tom Bedecarré, CEO, AKQA (Pt. 3): Coca-Cola, Target and AKQA's #1 Core Value
>> Click Here to Listen to Audiocast <<
(Approx. 4:56)
