What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Fantastic selection of work. This is a must see for anyone in marketing. (Thx to John Durham for the link.)
I don’t see any of these as having a real chance of unseating Facebook, but it’s a good read comparing their strategic approachs. Diaspora is the most interesting, as it’s open source. So many other platforms are moving towards open source, and as Facebook’s big strategy is to be a platform and not a destination, they could be vulnerable to an open source movement. Especially given the increasing amount of data they have on people (e.g., Places).
I really like the simplicity of this site. I don’t get how they’re comparing this site to a social network site, but it’s well-done none-the-less.
Like the Library of Congress putting a lot of the National Archives photos on Flickr before. While the pics have been available on the NASA site, it’s nice to see them moving to a common online photo site. As a Flickr user, I’m glad to be able to see these pics up in my rotation of photos by contacts.
The patent is for “ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation”. Interesting that the patent was filed in 2004. They were focused on that very early on, and the vision is still holding strong.
I’m pretty underwhelmed. Of course, social media and open anything aren’t really Apple’s things. But really, there just isn’t any depth of content or relationship to the conversation or the connections.
Even if the ChatRoulette URL proves to be dead, the idea of randomly connecting with strangers via video will surely surface somewhere else, probably more closely aligned with a specific interest group.
Uncovered this article from earlier this year. If you’re not familiar with Jeremy Allaire, he’s had a great career charting technology trends and making products that address the changing needs. His take is that of a seasoned technologist who’s seen a lot of things come and go. Bottom line is, there’s still a lot of tumult in the industry (witness the h.264 pending usage royalties in 2014) and a clear vision of the future online content platform probably won’t emerge for at least a couple of years.
Given this works wtihin 50 meters of a business, that means a lot of potential checkins when people are just walking past. I can’t imagine how that’s good for Foursquare.
A good set of campaign metrics to follow that provide a well-rounded view of performance. This is a good read for people outside SEM who aren’t overly family with campaign analytics.