Turns out there's some serious business to be had from fun and games.
In part one of this exclusive audiocast, Tim Zuckert, CEO of ShiftControl Media, shares some of the astonishing statistics associated with branded games, and his insights on why a growing number of brands are exploring this emerging channel.
Zuckert, of course, is the man behind Coca-Cola's "Happiness Factory" branded game, as well as initiatives for Yahoo, Starwood Hotels, Energizer and many others.
In this, a source interview for my new book, THE ON-DEMAND BRAND, he'll showcase the engagement branded games can activate - and have you thinking differently about what games can do for your brand.
Audio Interview: Tim Zuckert, CEO of ShiftControl Media - On Boosting Engagement Through Branded Games (Part 1)
(Approx 5:01)
