There are Facebook campaigns and there are ads on Facebook, and they are two very different forms of marketing. Facebook campaigns can give you free burgers. Facebook ads assume you need whiter teeth or designer pants.
Brands have been running creative, engaging campaigns on Facebook, but it's obvious to see the social networks own ad strategy is lagging. Facebook knows this, and it's currently testing new features that will make its display ads more social, ClickZ reports.
Ads on Facebook already feature the social networks "Like" button, but the new test ads feature a rating of one to five stars, a user comment, and the user name. The ads would essentially become consumer endorsements, creating word of mouth marketing between users and their friends.
It's not clear on how long the test will run or if the ratings and comments will be permanent, but the marketing implications could be positive for Facebook.
