What Means This, To "Go Google"!?

Posted By John Battelle On July 27, 2010 @ 4:05 PM In Search | 1 Comment

Google Apps [1]I thought it meant to search! Apparently, in this context, it means "to drop Microsoft Office and use our software!"

I almost feel like a relic pointing out the obvious, but when I got my latest paper-based Fortune magazine (yes, I do subscribe to a few still), I found the image at left on the back cover.

Long ago, while writing the book, I predicted [2] that Google, long proud of the fact it never had to market its brand, would have to start marketing like a "normal" company. Why? Because while search "markets itself", applications like Picasa won't.

Read more: http://battellemedia.com/#ixzz0utp6xTvd [3]

URLs in this post:

[1] Image: http://blogs.imediaconnection.com/files/2010/07/google_apps.jpg

[2] predicted: http://battellemedia.com/archives/2005/01/thoughts_on_picasa_and_googles_marketing_strategy

[3] http://battellemedia.com/#ixzz0utp6xTvd: http://battellemedia.com/archives/2010/07/what_means_this_to_go_google

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